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2026-07-08 · 4 min read

How many times should a contractor follow up on an estimate?

Short answer: follow up 3 to 4 times over about three weeks - day 2, day 5, day 10, and a final note around day 20. Most jobs that come back arrive on the second or third touch, which is exactly where most contractors have already given up.

Why one follow-up isn't enough

Homeowners aren't ignoring you to be rude. They're comparing three bids, coordinating with a spouse, and living their lives. Your quote isn't rejected - it's buried. A single 'just checking in' two days later doesn't survive that. A polite rhythm over three weeks does, because it keeps you on top of the pile every time the decision resurfaces at their kitchen table.

The timing that works

Text beats email for the trades

Homeowners answer texts and ignore inboxes. A short SMS from the contractor's own number gets read within minutes; the same words in an email get opened next Tuesday, maybe. Keep each message under 300 characters, sign it with your name, and always give people a way to opt out.

The sale statistically happens on touch 3 to 5. Most contractors send zero or one.

If remembering to do this at 7pm after a full day on a roof sounds unrealistic - that's the entire reason ReKnock exists. It runs this exact rhythm automatically, in your voice, and stops the instant the homeowner replies.

Want this to run itself?

ReKnock sends these follow-ups automatically, in your voice, and stops the second the homeowner replies.

Start for $1 →